This Cookie Policy has been prepared to inform users about the cookies used on the website and digital platforms operated by Medialkent. This policy has been prepared within the scope of the Personal Data Protection Law No. 6698 (“KVKK”), the European Union General Data Protection Regulation (“GDPR”), and the relevant legislation.

As Medialkent, cookies are used in order to improve the experience of users visiting our website, ensure the security of the website, perform performance analyses, and increase service quality.

Cookies are small text files stored on your device through your browser by the website you visit. Through cookies, your website preferences may be remembered, user experience may be improved, and the website may operate more efficiently.

Cookies used on the Medialkent website may be used for the following purposes:

• Ensuring the proper functioning of the website,
• Performing security and verification processes,
• Remembering user preferences,
• Analyzing website performance,
• Improving user experience,
• Creating site usage statistics,
• Conducting advertising and marketing activities,
• Providing users with content related to their interests,
• Detecting technical issues,
• Analyzing site traffic,
• Optimizing digital advertising processes carried out within the scope of health tourism.

The following types of cookies may be used on the Medialkent website:

Mandatory Cookies:
These are cookies necessary for the proper functioning of the website. Without these cookies, some parts of the website may not function properly.

Performance and Analytical Cookies:
These are cookies used to analyze how users use the website. Through these cookies, visitor numbers, traffic sources, and user behaviors are analyzed in order to improve website performance.

Functional Cookies:
These are cookies that remember user preferences and enable personalization of the website.

Advertising and Marketing Cookies:
These are cookies used to present advertisements and campaigns suitable for users’ interests. These cookies may be used through third-party service providers such as Google, Meta (Facebook/Instagram), YouTube, and similar providers.

Third-Party Cookies:
On the Medialkent website, cookies of third-party service providers such as Google Analytics, Google Ads, Meta Pixel, YouTube, WhatsApp, and similar services may be used. The data processing processes of these service providers are subject to their own privacy policies.

The following data may be processed through cookies used when you visit our website:

• IP address,
• Browser information,
• Device information,
• Website usage activities,
• Click and visit information,
• Location information,
• Traffic data,
• Session information.

Your personal data obtained through cookies are processed in accordance with Articles 5 and 6 of the KVKK and GDPR provisions.

Medialkent may share the data obtained through cookies in compliance with the legislation with:

• Authorized public institutions and organizations,
• Advertising and analytics service providers,
• Information technology companies,
• Server and hosting service providers,
• Digital advertising platforms,
• Companies providing technical support services.

may be shared in compliance with the applicable legislation.

Within the scope of data processing activities carried out through international service providers such as Google, Meta (Facebook/Instagram), YouTube, and similar providers, your personal data may be transferred abroad. In such cases, the necessary security measures in accordance with KVKK and GDPR provisions are taken.

Users may block, delete, or change their preferences regarding cookie usage by changing the settings of their internet browsers. However, if some cookies are disabled, certain parts of the website may not function properly.

Detailed information regarding cookie management through browser settings can be accessed through the following links:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge
• Opera

Medialkent reserves the right to make changes to this Cookie Policy where deemed necessary. The updated policy enters into force as of the date it is published on the website.

By continuing to use our website, you are deemed to have accepted the use of cookies.